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Borlänge Energi uppmärksammar De goda krafterna – GiveMe5

Borlänge Energi uppmärksammar De goda krafterna

AvLena Lagestam | | Inga kommentarer | Aktiviteter

Det är alltför ofta fokus på det negativa som händer i Borlänge. Så tycker Energibolaget Borlänge Energi och väljer att genom sin marknadsföring lyfta fram positiva personer och aktiviteter.

Genom konceptet Vi Maxar Kraften vi man skjuta till positiv energi till alla de goda krafter som jobbar för ett bra Borlänge. Totalt över 40 föreningar med sammanlagt 19 000 medlemmar får ekonomiskt stöd från företaget. I gengäld vill Borlänge Energi sprida budskap om nedskräpningen i Borlänge till föreningarnas medlemmar. Man har också gjort tre reklamfilmer som gått på bio under hösten och vintern. Medverkande i filmerna är ett stort antal av de sponsrade föreningarna.